Venture Project

Okay, well for my upcoming venture project, I'm thinking to introduce to the school a delicious Indian appetizer; Samosas! As for now, I'm thinking to purchase up to 10dozens of samosas everyday from a popular restaurant situated on Fraser street, Bhaiya Sweets and Restaurant. The reason the idea of selling samosas erupted in my mind was because firstly, they are absolutely delicious and popular among every cultural background and secondly they'll be  very economical in terms of our purchase budget. Selling samosas during break and lunch time will be both a delight for the students(the consumers) and an excellent way to earn profit for our team!

A fall back option would be selling special kinds of ice cream cones, maybe even homemade type! My team and I could work on inventing some delicious new flavoured ice creams and then introducing them to the Trojan market. I realize that Trojan market already carries ice cream but the type I would come up with would be different from all the other types of ice creams in the Trojan market. My ice creams would also be very economical ; maybe 75c a cone. Students would be my biggest target market and I think with my pricing and the flavour of my ice creams, I will be sure to attract lots of em! ;)

The Business Case for Sustainability

The Business Case for Sustainability is a documentary that reinforces the idea of  maintaining economic success and achieving commercial advantage by building reputation and gaining the trust of people that work with or live around the company. In other words, it means satisfying customers’ demands, at the same time also managing the expectations of other people, such as employees, suppliers and the surrounding community. Sustainability can bring direct benefits to a business and secure its long-term competitiveness. Companies such as L'Oreal and Amazon.com Inc are recognized as one of the top 100 most sustainable companies. These companies gain the advantage of excellent reputation in the business market along with gaining increased loyalty of their customers. By embracing the long-term strategic and competitive advantages of sustainability, businesses of all sizes find that they can have a significant impact, and at the same time meet and exceed their business objectives.

The Corporation

   “The Corporation” is a film which compares corporate behavior to psychopathic behavior. Watching this movie, I was hit by the devastating reality of what actually goes on behind the scenes in a well-established corporation. The corporations, in their myopic pursuit of profit, have lost sight of society, people and the environment. They tend to run roughshod over everything and everybody that gets in their way. This film clearly shows examples of corporate behavior that fits the profile, from polluting the environment, child labour, sweatshops, corruption of governments, use of media domination to spin news in ways favorable to corporate interests, and the production of products which kill people. This documentary truly reveals the real face of large corporations.