The Business Case for Sustainability is a documentary that reinforces the idea of maintaining economic success and achieving commercial advantage by building reputation and gaining the trust of people that work with or live around the company. In other words, it means satisfying customers’ demands, at the same time also managing the expectations of other people, such as employees, suppliers and the surrounding community. Sustainability can bring direct benefits to a business and secure its long-term competitiveness. Companies such as L'Oreal and Amazon.com Inc are recognized as one of the top 100 most sustainable companies. These companies gain the advantage of excellent reputation in the business market along with gaining increased loyalty of their customers. By embracing the long-term strategic and competitive advantages of sustainability, businesses of all sizes find that they can have a significant impact, and at the same time meet and exceed their business objectives.
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